Clarity
Choose a direction that feels meaningful and specific enough to act on.
LUCRA®
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Let’s Build Your Dream · Live Experience
Turn what you know into one clear course and a business that can carry it.
You already have something valuable to teach. Let’s turn it into a focused offer, give it one connected place to live, and help you build momentum without making your business consume your life.
Four live Wednesdays, September 30 through October 21, 2026
4
Live Wednesday Sessions
10
Total Cohort Spots
1
Full Year of Support
Why this exists
You don’t need another idea. You need one idea you’re willing to build.
You may already have notes for a course, a book you could build from, a method you use with clients, or a message you know could help people.
The problem isn’t that you have nothing to offer. The problem is that you have too many pieces competing for your attention.
You work on the website, then rethink the offer. You post on social media, but you’re not sure what the content is leading people toward. You research technology, get overwhelmed by the choices, and start over again.
You’re working. You care. You may even be working very hard.
But the business still doesn’t feel like it’s moving.
That doesn’t mean you’re not meant to do this. It may simply mean that no one has helped you put the decisions in the right order.
The real problem
The dream isn’t missing. The structure is.
When you aren’t clear about who you help, what problem you address, and what you’re actually offering, every later decision gets harder.
Marketing becomes random. Technology becomes a collection of tools without a clear job. Your calendar fills up, but the work doesn’t create much evidence that the business is becoming real.
Then the confusion starts to feel personal. You question the idea. You wonder whether you need more confidence, more followers, or more time before you begin.
You may not need more. You may need one direction, one focused offer, and enough support to move.
One target. One next step. That’s how momentum begins.
Introducing
Let’s Build Your Dream
This is more than a course about creating a course. It’s a connected experience designed to help you decide what you’re building, turn your knowledge into one focused offer, create the structure around it, and keep moving after the live training ends.
Structure
Turn your knowledge into a course people can understand, experience, and buy.
Continued Momentum
Keep implementing with the technology, coaching, and community around you.
What you’ll build
You’ll leave with more than an idea.
A clear direction
Choose the topic you’re ready to build now, instead of giving every possible idea equal attention.
A specific customer
Identify who the course is for and the meaningful problem or desire bringing them to your work.
A course framework
Organize your knowledge into a path that helps the customer move from where they are to where they want to be.
A practical setup
Understand the hardware and software you need to create, host, sell, and deliver your course.
A launch structure
Map how you’ll talk about the course, invite people into it, and move from attention to enrollment.
One next target
Leave knowing what you’re working toward and what to do next, not twenty-seven new tasks.
How the live cohort runs
Four weeks to turn your knowledge into something people can experience.
Each Wednesday focuses on one stage of building your course. You’ll learn the concepts, apply them to your own business, ask questions, and leave with a clear next move.
Select your topic and name your course
Choose one course topic, narrow it into something useful and teachable, name it clearly, and identify the next decisions it requires.
Identify your ideal customer and build the framework
Clarify who the course is for, the change it creates, the promise it makes, and the path through the material.
Set up the technology
Choose the essential hardware and software, map the customer’s path from registration to access, and leave the extras for later.
Build the marketing, sales, and launch structure
Clarify the message, choose a practical launch structure, map the path to enrollment, and decide your next priorities.
Client story
Bettina sold her course before she had recorded the first module.
Hear how Bettina moved from an idea to a real offer, started talking about it, and made the sale before every piece of the course was finished.
Bettina Gordon · Bestselling Author and Founder of It’s Never Too Late
Real experiences
What becomes possible when the idea gets a path.
“If it wasn’t for Mindie, my business wouldn’t exist. She taught me how to build my first website, encouraged me to find my own voice, and even run my own events.”
“Thinking about my work with Mindie, the first word that comes up is ‘safe.’ I can bring my stuff and I know I’m not going to be judged. By the end of the program, I was feeling like, ‘Hey, I got this!’”
“I really liked the group calls because you get to see what other people are doing. It was great having the opportunity to get feedback directly from Mindie.”
“Mindie has challenged me and pushed me to new levels that I never thought I could reach.”
These are individual experiences, not promises or guarantees. Your results will depend on your offer, market, decisions, and completed work.
Support for the whole entrepreneur
I coach the business, and I coach the person building it.
You’re not a brain carrying around a business plan. You’re a whole person.
Your energy matters. Your health matters. Your relationship with money matters. The fear that shows up when it’s time to sell matters.
You can have a smart strategy and still avoid using it because visibility feels unsafe. You can know the offer and still scatter your attention because choosing one direction feels uncomfortable.
All the best business strategy in the world won’t help if you don’t have the capacity, support, and steadiness to use it.
That’s why Catalyst includes business strategy, mindset, focus, health, emotional well-being, money conversations, community, and direct coaching around the realities of building something meaningful.
Catalyst provides coaching and education. It does not replace therapy, medical care, or advice from a licensed financial professional.
The year after the cohort
Four weeks to build. The rest of the year to keep moving.
A four-week program can create clarity and movement. A meaningful business takes longer than four weeks to build.
LucraPro
One connected platform for your pages, contacts, email, calendars, payments, courses, follow-up, and customer relationships.
You don’t need to learn everything at once. Start with the functions your current offer needs.
Catalyst
Monthly coaching, practical business guidance, community support, heart-based sales and marketing, mindset, and a place to bring the question when you get stuck.
LucraPro gives you the place to build. Catalyst helps you keep building.
Why I built this
I learned the hard way that heart and hard work aren’t enough.
Hi, I’m Mindie Kniss.
I left a Fortune 100 career because I wanted my work to matter in a more personal way. I became a coach because I wanted to help people wake up to the potential already inside them and give them the tools to bring their work into the world.
I cared deeply. I worked hard. I also thought sales and marketing were slick and sleazy, so I avoided learning the very things that could have helped the right people find me.
Within two years, I was $100,000 in credit-card debt. I was evicted from my apartment. The house I owned was foreclosed. I moved into my office, and eventually I filed bankruptcy.
The dream wasn’t fake. The business simply didn’t have the structure it needed to carry that dream.
I had to learn sales, marketing, offers, pricing, customer journeys, software, and the practical decisions that turn meaningful work into a sustainable business.
Over time, I rebuilt and created multiple brands that grew past six figures. More importantly, I learned how much pain can come from having a real gift and no clear business around it.
I don’t want another coach, author, speaker, or creator to struggle longer than necessary because no one taught them how the pieces fit together.
Your heart is fuel, but it isn’t a business model. Meaningful work still needs clarity, structure, and a way to reach the people who need it.
Course creator case study
Vicky started with an idea and built a course that generated over $100K.
In this deeper conversation, Vicky shares the journey from idea to implementation, and what changed when the course finally had a clear path.
Vicky’s experience is her own. Individual results depend on the person, offer, market, decisions, and work completed.
Vicky Kelley · Course Creator
The complete guided experience
Clarity. Structure. Continued momentum.
1:1 Dream Mapping Session
We’ll look at the larger vision, identify the priorities that matter now, and turn the dream into one target and one next step.
Value $1,497
Lucrative Courses Live Cohort
Four live Wednesdays covering your topic, course name, ideal customer, framework, technology, marketing, sales, and launch structure, plus lifetime access to the cohort recordings.
Value $2,997
One Year of Catalyst + LucraPro
The software, monthly coaching, community, and support around both the business and the person creating it.
Value $1,164
Combined value: $5,658
The Complete Offer
Let’s Build Your Dream
You don’t just want a platform. You want help deciding what to build, turning it into one focused course, and creating momentum through a structured process.
- Private Dream Mapping Session with Mindie
- Four-week live Lucrative Courses cohort
- Lifetime access to the cohort recordings
- One year of LucraPro software
- One year of Catalyst coaching and community
- Full refund available within seven days of purchase
Your Investment
$1,997
Pay in full for the best value, or choose three monthly payments of $799, totaling $2,397.
Eligible buyers may see additional third-party financing choices at checkout. Approval and terms are set by the financing provider.
There are 10 total seats in the live cohort. After the included year, you may continue Catalyst + LucraPro for $970 per year or $97 per month. Continuing is optional.
Want me closer to the work?
Private Catalyst
Get everything in Let’s Build Your Dream, plus 90 days of private strategy, coaching, review, and accountability with me.
- Six private 60-minute sessions, held every other week
- Private Telegram voice and text support between sessions
- A personalized 90-day roadmap around one primary target
- Direct review of your offer, messaging, and key customer-facing materials
- A done-with-you approach to your webinar, launch, or sales path when relevant
- Whole-entrepreneur coaching around confidence, fear, health, capacity, boundaries, money mindset, and focus
90 Days With Mindie
$9,700
Pay in full, or choose three monthly payments of $3,850, totaling $11,550.
No application is required. Private Catalyst is limited to two clients.
What happens next
You’ll know exactly what to do after you join.
Enter the environment
You’ll receive your LucraPro access and Catalyst community information by email.
Save the live dates
You’ll receive invitations to the four live Wednesday sessions on Zoom.
Schedule Dream Mapping
You’ll receive the link to schedule your 1:1 Dream Mapping Session with Mindie.
Seven-day guarantee
Give yourself seven days to make sure the decision feels right.
You may request a full refund within seven days of purchase by emailing [email protected].
If you choose an internal payment plan, the amount already charged will be refunded and the remaining scheduled payments will be canceled. Access to the included programs, software, community, recordings, and future sessions ends when the refund is processed.
If you use a third-party financing option, the refund will be processed through the original payment method and provider.
Questions
Questions people ask before joining.
Do I need to know exactly what course I want to create?
No. You should have knowledge, experience, a method, a story, or a message you believe could help people. You don’t need the final course idea. Week one helps you choose the topic and name the course, and your Dream Mapping Session helps you see the larger direction.
What if I have too many ideas and can’t choose one?
That’s one of the most common reasons people stay stuck. You won’t be asked to throw the other ideas away. You’ll choose one idea to give focused attention now, long enough to create something real.
What if I don’t have an audience yet?
You don’t need a huge audience to create a useful course or make your first sales. You do need to understand who the course is for, what matters to that person, and how you’ll begin reaching them. We address the ideal customer in week two and the marketing, sales, and launch structure in week four.
Do I need to be good at technology?
No. You do need to be willing to learn the essential technology that supports your course. Week three focuses on the hardware and software setup. LucraPro gives you one connected platform for the main functions of the business, and you won’t be expected to master every feature at once.
When are the live cohort sessions?
The cohort meets live on four Wednesdays: September 30, October 7, October 14, and October 21, 2026. Zoom information and the exact session details will be sent after purchase.
What if I can’t attend every live session?
The sessions will be recorded, and you’ll receive lifetime access to the cohort recordings. Attend live whenever you can so you can ask questions and receive the full group experience. If you miss a session, watch the recording and continue with the next useful step.
How much time should I expect to spend each week?
Plan for the live session plus time to apply the week’s decisions to your own course. You don’t need to build the entire course during the four weeks. You do need to protect enough time to make decisions and move the project forward.
What happens after the four-week cohort ends?
You continue with one year of Catalyst + LucraPro. You keep access to the software, community, monthly coaching calls, and ongoing business and implementation support. The goal is to keep the work moving after the live course-creation phase ends.
What are the payment options?
Let’s Build Your Dream is $1,997 paid in full or three monthly payments of $799, totaling $2,397. Private Catalyst is $9,700 paid in full or three monthly payments of $3,850, totaling $11,550. Eligible buyers may see third-party financing choices at checkout.
What is the refund policy?
You may request a full refund within seven days of purchase by emailing [email protected]. If you are using the internal payment plan, the amount already charged will be refunded and the remaining payments will be canceled.
What happens after the included year of Catalyst + LucraPro?
You may continue at $970 per year or $97 per month. You are not required to continue, and you’ll receive information before renewal.
What’s included in the private option?
Private Catalyst includes everything in Let’s Build Your Dream, plus six private 60-minute sessions over 90 days, Telegram support between sessions, a personalized roadmap, and direct feedback on the offer, messaging, launch, webinar, or sales path connected to your goal.
Have another question?
Email [email protected], and we’ll get you an answer.
Your decision
The dream doesn’t need another perfect plan. It needs your decision.
You can spend another season circling the idea, adding notes to the folder, collecting tools, and waiting to feel completely ready.
Or you can choose one target, take one next step, and begin building.
Enrollment closes at 11:59 p.m. Central on September 29, or when the available spots are filled.